Primarius Blog - Living in SNAFU times

Muriel Oliver
Case Study | 8 Dec 2021

If you feel like you are just reeling from one change to another, then join the club - we are living in unprecedented times.

In the military, they sometimes use the term SNAFU, which stands for Situation-Normal-All-F (Let's be PG and use "messed")-Up.  In these crazy Covid times with the Omicron virus out whilst we still fight the Delta version, most people are just at the point where they are just rolling with the punches i.e. our new normal seems to be abnormal, i.e. SNAFU.

Business owners and individuals everywhere are innovating and re-inventing themselves and this is no different from what we were advising people to do when the Pandemic started.  Just like Solomon said in Ecclesiastes - There is nothing new under the Sun. As much as these times are challenging, every season has its problems and opportunities.

So here we go into 2022 - the third year of the Pandemic and there is only one way, onwards and forwards, so keep going and do not forget to reach out if you need help.

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