It is always interesting to see what businesses do to not only build their brand but also their community.  Two very cool dudes in Charleston, USA used newsletters to really take their brand to the next level - read the full article here.

They clearly acknowledge that this initiative was birthed out of the issues arising from the early days of the pandemic, what a great way to turn a problem into an opportunity!

What could you do differently in your business, community or industry to open up new opportunities - makes you think, doesn't it?